I had a blog for several years, but for some reason I actually don’t remember anymore, I dumped it at the end of 2015 – I guess, because it was way more convenient to simply spit out something on the social network of your choice. And because it was way cheaper.
But, it turned out: This was not a good idea.
Why? Because you get literally lost in the curated news feeds. You only get fast reactions instead of conversations. There is no sustainability in publishing everything at Facebook, Twitter, LinkedIn or Instagram. You won’t be found, you won’t be recognized. It simply is not worth it, at least not when you are not publishing the content on your own platform and only use these networks as multiplier.
So, I restarted my blog last year (at least sort of) and hosted it over at SquareSpace.com – which again turned out to be one of my lesser favorable ideas, since that service is reliable, but basically offers no integration and no real comfort to the average blogger. Therefore I did not really blog, I built blog pages – it took hours to finish something.
So, back to basics.
I’m back with a WordPress blog, actually hosted at WordPress.com. They charge me 300,– bucks a year, so I better try something to make use of this amount of money I just spent.
Therefore, I decided to take back my data and my content into my own hands. I will (again) post everything here first, and then (perhaps) in some social network. This applies to everything, including texts, as well as links, images and opinions.
Why? Because now it is my content again. Not the content of some network which uses it to make some money. Not the content of some aggregators and some marketing agencies. I can start conversations, share it to my liking and do not need to care about their rules and regulations.
My. Content. Again.
And it feels good!