We have decided on several important things at Cloudibility the last weeks. One of the most important ones was about our new logo. We had several cool drafts to decide upon, ranging from pretty much the original logo to a very minimalistic one.

Finally, we decided to go with the logo you see in this posting. It is close to the original one, but a little bit more streamlined and reduced. We adjusted the color to be a bit darker and agreed on a font to be used for business cards, our homepage and our – soon to be revealed – publication.

Here you can compare the old vs the new version:

The process of getting another logo was an example of our company’s culture as well: Initially, Michael and I did not like the idea of changing the logo so soon. But Friederike, Head of Publishing, insisted on adjusting it and making it more refined – so we agreed. Additionally, I preferred a different draft of the logo, being even more reduced, but was convinced by Friederike, Julia and Emilie (our marketing team), Claudia (our COO) and Michael.

And, boy, they were right! Thank you for disagreeing and for arguing.

Today, I love our new logo.

PS: Yes, I am aware of our Homepage being a placeholder.

PPS: I will update the logo on the Homepage during the next days.